What does it mean to be a “Dude”? Those who know understand that being a “Dude” is more than just a label, it’s a lifestyle. It’s about feeling comfortable in your own skin and creating an environment where others feel the same.
The popular footwear brand HEYDUDE has announced a long-term partnership with Sydney Sweeney, a talented actress and producer. Together, they are launching a new brand campaign to promote the essence of being a “Dude.”
Sydney Sweeney, a two-time Emmy-nominated actress known for her roles in “Euphoria,” “White Lotus,” and other successful productions, will be the face of the campaign as the Director of Dudes. Through a multi-pronged approach, including out-of-home advertising and social media efforts, the campaign aims to emphasize HEYDUDE’s focus on comfort, confidence, and embracing all aspects of oneself.
As part of the partnership, Sweeney will be featured in HEYDUDE content, act as a global spokesperson, and encourage others to be comfortable in their own shoes. The campaign aims to inspire people to embrace their true selves and promote a movement of self-empowerment.
“HEYDUDE values comfort, both in the footwear space and in all aspects of life, which is a message that we can all get behind,” said Sweeney. “The brand never sacrifices style for comfort, which is why HEYDUDE’s iconic styles are my favorite shoe option whether I’m traveling or commuting to set. I’m thrilled to represent the brand in 2024 and beyond.”
“It’s not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Dude was something we had to do,” said Terence Reilly, President of HEYDUDE. “Sydney embodies the essence of Dude by always being comfortable in her own shoes. That makes her an undeniable fit for not only our shoes but our brand.”
The Massachusetts-based brand is gaining a rapidly growing fanbase and quickly becoming a must-have for casual wear, music festivals, travel, and any other time in between. With more than two million social media followers across TikTok, Instagram, and Facebook, the brand attracts people looking for comfort and style. They have expanded their collection from classic silhouettes to new styles like the Wendy and Wally Slip, Wendy and Wally COMF, and more to come this fall, all built on the foundation of comfort and lightweight materials.