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Shaping the Future of Digital Communities: An Interview With Alexander Kachanovskiy, COO of Gem Space Superapp

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Alexander, Gem Space is currently dedicating a lot of time to developing new features in communities. What is the purpose behind these features?

The simplest answer to this question might be that it just makes things more interesting. People enjoy being part of something bigger, belonging to a certain culture, communicating with like-minded individuals, and those who share their interests.

Are these just interest groups?

Not exactly. Gem Space users create communities for virtually everything, so we categorize them as follows:

Education and Learning

In such communities, it’s simple, convenient, and interesting to gain new knowledge and skills. Participating in discussions helps you learn more, and information is retained better. Articles and blogs turn into an interactive textbook, within which you can find not just illustrations but also full-fledged educational films.

Content in communities can be structured at all levels: creating textbooks or entire schools to learn multiple subjects at once. 

Alexander KachanovskiyEntertainment

These communities are filled with a variety of interesting content for leisure. Gamers can find teammates in Gem Space, musicians can discuss new albums, collaborate and publish tracks together, stand-up comedians can find appreciative audiences. The idea is to laugh, relax, unwind in the company of like-minded individuals, looking at cats or food—basically, whatever you like.

Self-Expression

Users return to these communities when they realize their voice will be heard there. In Gem Space, it’s easy to share your ideas, thoughts, and life experiences, even if you’ve never blogged before: our built-in Gem AIBot helps write and format a post to appeal to your readers.

You could also try launching a more significant project: for example, Gem Space has all the tools needed to create a small editorial office for social-first media.

Work and Business

These communities are created by those who need a business community. Here, you can promote your products and services, find potential clients, maintain communication with them, ultimately increasing your brand’s recognition and trust.

Networking

In communities designed for “proper” networking, it’s easier to meet useful contacts, find new friends, and business partners.

You’ve mentioned several times that you can conduct business in Gem Space. This must surely double the security requirements for using the app.

Of course. We communicate and conduct business on Gem Space ourselves, so we’ve carefully approached security and privacy settings: we’ve enabled entry by invitation only, to prevent “random” users from joining your community, and added the option to create private channels and chats for a select group of subscribers.

For example, these could be your business contacts, chats for the board of directors, team leads, and managers, or private communities for your patrons—people who want to financially support your project.

Financially? Do you mean you can earn money on Gem Space communities?

Exactly—turning a community into a source of additional income or earnings is straightforward. You can monetize both content, as platforms like Patreon do, and your expertise: besides donations, Gem Space allows you to add an integrated store with just a couple of clicks. What you sell is up to you: Gem Space users earn the most from products and services, similar to marketplaces.

Gem Space effectively offers a ready-made showcase for any product or service: collections. These albums serve as a canvas for thematic information. For a student, they transform into a collection of study notes or a textbook; for a traveler, they become a cherished photo album of journeys; and for businesses, workshops, or beauty professionals, they act as a personalized portfolio or display window.


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